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Supported: WhatsApp, RCS & Instagram Direct Integrations

Turn Customer Conversations Into Business Opportunities.

Connect supported business communication channels in one platform. Manage WhatsApp, RCS, Instagram and Messenger conversations, organize customer interactions, and build automated workflows.

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Independent SaaS Platform
Multi-Channel Messaging
Tenant-Isolated Workspaces
WhatsApp Cloud API
Google RCS
Instagram Direct
Facebook Messenger
Platform Capabilities

A Modern Platform Built for Business Communication & Customer Management

Integrated Channels

WhatsApp, RCS, IG & FB

WhatsApp, RCS, IG & FB

Workflow Engine

Triggers, conditions & routing

Visual Triggers & Delays

Tenant Architecture

Workspace data isolation

Secure Workspace Isolation

CRM Contact Hub

Custom fields & tags

Custom Tags & Fields

One Central Hub. Every Major Conversation Channel.

Connect supported business messaging channels in one platform and manage customer conversations from a unified workspace.

WhatsApp

WhatsApp Business API integration

Manage incoming customer chats, send approved notification templates, and automate responses using the WhatsApp Business Cloud API.

Capabilities
  • Two-way customer messaging
  • Interactive template messages
  • Webhook event synchronization
  • Multi-agent chat routing

Instagram

Instagram Direct integration

Handle Instagram Direct messages, customer inquiries, and story replies directly from your centralized team inbox.

Capabilities
  • Direct message (DM) inbox
  • Story mention notifications
  • Automated greeting replies
  • Conversation assignment

RCS

RCS Business Messaging integration

Engage mobile customers with branded profiles, rich multimedia cards, and interactive suggested action buttons.

Capabilities
  • Rich media carousels
  • Suggested action chips
  • Delivery & read receipts
  • Direct SMS fallback support

Facebook Messenger

Facebook Messenger integration

Consolidate Facebook Page communications, customer inquiries, and automated triage in one shared workspace.

Capabilities
  • Facebook Page inbox
  • Automated welcome flows
  • Rich media & attachment support
  • Internal team collaboration

Unified Inbound Webhooks & Multi-Channel Routing

All conversations flow into one centralized agent inbox with real-time assignment and status tracking.

Platform Capabilities

Everything You Need to Manage Customer Communication

Tools for managing business messaging, customer conversations, CRM, and automation.

Omnichannel

Unified Team Inbox

Manage supported customer conversations from a unified workspace with multi-agent assignment.

Multi-agent routingConversation assignmentTeam notes
Broadcasting

Broadcasting & Campaign Engine

Send personalized broadcasts using message templates with dynamic variable injection and delivery tracking.

Message templatesDynamic variablesDelivery tracking
Automated Bots

Automated Chatbots & Triage

Automate common customer responses and route conversations to the right team.

Automated repliesAgent handoverInquiry triage
Workflows

Visual Automation Builder

Build workflows using a visual interface with triggers, condition branches, and webhook actions.

Visual workflow canvasEvent triggersHTTP webhooks
Lead CRM

Full-Funnel CRM & Contact 360

Organize contact profiles with custom fields, tags, interaction timelines, and lead pipeline stages.

Contact profilesCustom fields & tagsLead pipelines
White-Label

Agency White-Label & Reseller

Manage isolated tenant workspaces today, with custom portal branding and domain mapping on our roadmap.

Tenant isolation (Live)Custom domains (Coming Soon)Branded themes (Coming Soon)
Simple 3-Step Setup

Get Started in 3 Simple Steps

Connect your supported channels, configure your workspace, and start managing customer conversations.

01

Connect Your Channels

Connect supported business messaging channels and configure your account.

Supported channel connectionsAccount configuration
02

Build Workflows & Organize Contacts

Create workflows, configure automation, and organize customer contacts.

Visual workflow builderDelivery status tracking
03

Engage, Broadcast & Manage

Manage conversations, run messaging campaigns, and track customer interactions.

Contact 360 profilesTeam collaboration notes

Customer Contact Management Architecture

Unified CRM Data Layer

Multi-Tenant Isolated
Contact & Account Profiles

Store verified phone numbers, names, and account identifiers in unified customer profiles.

Phone & IdentityAccount IDCustom Fields
Omnichannel Conversation History

Access complete chronological chat transcripts across WhatsApp, RCS, Instagram, and Messenger.

Cross-Channel LogsTimestampsDelivery Status
Custom Tags & Attributes

Segment and organize contacts with flexible custom tags and organizational attributes.

Dynamic TagsCustomer SegmentsSearch Filters
Team Assignment & Collaboration

Assign customer conversations to dedicated agents with internal team notes and status tracking.

Agent AssignmentInternal NotesRole Access
PostgreSQL Tenant Isolation
Granular RBAC: Admin, Manager, Agent
Customer CRM

Organize Customer Conversations with Customer 360 CRM

Manage customer contacts, conversation history, custom attributes, and team workflows from one organized workspace.

Contact and account profile management
Customer conversation history across connected channels
Custom tags and metadata attributes
Team assignment and conversation routing
Internal team collaboration notes
Workflow Automation

Automate Routine Customer Communication

Create workflows to automate customer communication, organize interactions, and route conversations to the appropriate team.

Visual workflow builder
Conditional workflow steps
Scheduled actions and delays
Webhook-based integrations
Automated conversation routing

Visual Workflow Logic

Configured Trigger & Action Flow

Illustrative Workflow
Trigger
Incoming Customer Message or Webhook

Inbound communication event detected

Action
Send Configured Response Template

Transmits pre-approved message format

Condition & Delay Step
Check Keyword Match or Delay Condition

Evaluates response criteria and routing logic

Condition Matched

Route to Team

Assign conversation to agent queue

Default Fallback

Apply Status Tag

Update contact attributes & log

Campaign Management & Dispatch Flow

Controlled Messaging Pipeline

Standard API Limits
Audience Segmentation
01

Filter verified opted-in customer lists by custom attributes, tags, and communication consent.

Opt-in ConsentDynamic Segments
Message Templates
02

Compose personalized messages with dynamic placeholders across WhatsApp Business and RCS.

Variable PlaceholdersMedia Templates
Scheduled Dispatch & Controls
03

Configure sending intervals and schedule campaigns in compliance with platform rate guidelines.

Paced SendingScheduled Queues
Status Tracking & Inbound Logs
04

Monitor sent, delivered, and read status callbacks with direct customer reply routing to team inbox.

Status CallbacksInbound Routing
Designed for business messaging with customers who have provided verifiable opt-in consent.
Campaign Management

Broadcast Personalized Messages to Opted-In Audiences

Create and manage business messaging campaigns for customers who have opted in to receive communications.

Personalized message templates
Audience segmentation and contact management
Campaign scheduling and controls
Message status tracking
Campaign activity and response logging
Multi-Tenant & White-Label Architecture

Multi-Tenant Workspaces & White-Label Roadmap

Manage isolated client workspaces with role-based access and separate channel configurations. Additional white-label capabilities are planned for future releases.

Current ArchitectureAvailable Now
app.appnix.co.in
Multi-Tenant Workspace Isolation
Custom Brandable PortalPlanned Roadmap
app.yourbrand.com (Planned)
Custom Logo & Themes (Planned)Coming Soon
Available Now

Multi-Tenant Workspace Isolation

Separate tenant workspaces with isolated organization data and access controls.

Available Now

Role-Based Access Control (RBAC)

Role-based access controls for administrators and workspace members.

Available Now

Independent Channel Credentials

Separate channel configurations for each client workspace.

Planned

Custom Domain & CNAME Mapping

Custom domain mapping for branded client portals (Planned).

Planned

Custom Portal Branding & Themes

Custom branding and portal themes (Planned).

Planned

Reseller Sub-Account Console

Tools for managing multiple client workspaces (Planned).

Platform Advantages

Engineered for Multi-Channel Management and Reliability

Bring supported customer communication channels, CRM, and workflow automation together in one platform.

Disconnected Point Solutions

Traditional ApproachSeparate tools for messaging, CRM, automation, and customer management.
The Appnix AdvantageA unified workspace for supported messaging channels, CRM, and customer interaction management.

Customer Response Workflows

Traditional ApproachCustomer inquiries may require follow-up across multiple tools.
The Appnix AdvantageCreate automated workflows for customer responses and conversation routing.

Channel Integrations

Traditional ApproachManaging multiple communication channels can require separate configurations and tools.
The Appnix AdvantageConnect supported messaging platforms through available integrations.

Team Visibility & Routing

Traditional ApproachCustomer conversations and team activity may be managed across separate tools.
The Appnix AdvantageUse team assignment, conversation organization, and collaboration features available in the platform.
Platform Use Cases

Designed for Modern Support and Growth Teams

Use Appnix to organize customer conversations, manage contacts, and automate supported messaging workflows.

Support & Inbox

Unified Customer Support & Conversation Management

Manage supported customer conversations from a unified workspace and organize them across teams.

Key Platform Capabilities
Multi-Agent AssignmentConversation OrganizationInternal Team Notes
Workspaces & Teams

Multi-Tenant Client Workspaces

Create separate workspaces for client organizations with role-based access and separate channel configurations.

Key Platform Capabilities
Tenant Workspace IsolationRole-Based Access ControlSeparate Channel Credentials
Campaigns & Workflows

Broadcast Notifications & Workflow Automations

Create messaging campaigns and workflow automations for supported business communication channels.

Key Platform Capabilities
Message TemplatesWebhook TriggersDelivery Status Tracking
Supported Messaging Integrations & Platform Architecture
WhatsApp Business Platform
RCS Business Messaging
Instagram Direct
Facebook Messenger
HTTP Webhooks
Multi-Tenant Data Architecture
Frequently Asked Questions

Everything You Need to Know About Appnix

Got questions? We have clear answers on channel integrations, setup, pricing, and onboarding.

Appnix supports WhatsApp Business Cloud API integration, RCS Business Messaging, Instagram Direct (DMs and Story Replies), and Facebook Messenger. Channels connect using standard API credentials and webhook configurations.

Still have questions about our platform?

Our solutions team is available to help answer questions and guide your setup.

Connect Your Channels

Ready to Streamline Your Customer Communication?

Manage supported messaging channels, customer conversations, workflows, and CRM contacts from one platform.

Multi-Channel SupportTenant-Isolated WorkspacesSupported API Integrations
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